Alplog 2 - news from the Alps


It’s taken me a while to do this as we’ve been so busy.  Getting the new Torico Morzine shop up and running, as well as the chalets, was a big job! Our hire bikes all arrived a little late, so there were some busy afternoons of unpacking and building up bikes, as well as lots of time sorting through stock to enter it all on our till system and work out how best to display it.


We opened for business on the 5th June, same day as the Pleney lift. Morzine stays pretty quite until a few days before the Pass’Portes event on the last weekend of June (more on that in my next instalment…). However, we kept ourselves busy with lots of the locals coming in for repairs on their bikes and a few holiday makers too. Plus we're organising weekly rides from the shop, so if you're in town come and join us.


Every Monday, shop staff and local volunteers will be setting off from the store at 10am, aiming to clock up some serious miles in the saddle. You can join them to discover some of the area’s best trails. Rides are free and open to anyone – but you must be an experienced mountain biker. These rides will be of high technicality, long duration and generally away from the usual trails. Find out details of this and future rides at

WHERE: Torico Morzine, Le Bevire, 42 Route du Plan, Morzine, France. Near Bar Robinsons and the Mairie.



Morzine Alpblog2



Back at the chalets, the first flowmtb guests arrived into town on 12th June and by the 19th both chalets were full. It was great to see people chomping down on Jess’s amazing cakes and buzzing with the excitement of a great ride. We managed to sneak in a few rides ourselves too – getting out to check out the new downhill tracks, plus a few old favourites. The weather wasn’t too great for a week or so, then the sun came out around the 20th June and decided to stay put. Since then it’s been scorching and the trails have dried out nicely.



Sara Burdon


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