CycleSurgery 'Women Only' evening a big hit

 

London may have received a severe weather warning today (Wednesday 25th August), but it wasn't going to keep the girls away from the free bubbly, cupcakes and discounts on offer at the Holborn CycleSurgery store. We were amazed to see women riding through the biblical rain to reach the shop for the Women Only evening, the third in a series of evenings for cycling women in the capital.

 

As with the previous Women Only evenings at the Victoria and Kings Cross stores, throngs of women were treated to free bike maintenance sessions by the in-house mechanics, dealing with a variety of bike issues ranging from fixing a puncture, to aligning gears and general maintenance. Several of the CycleSurgery girls stopped by to enjoy the evening and found themselves answering questions about the women's products on sale, hopefully they grabbed a couple of the gorgeous Lola cupcakes on offer too.

 

Cycle Surgery 1

 

 

The Women Only evenings were initially set up to address concerns that bike shops can be initimidating for females.  As CycleSurgery marketing manager Claire Collins explained: "At Cycle Surgery we recognise that the female market is the fastest growing sector in cycling, so a series of 'Women-Only' evenings seemed the perfect way for us to engage with this expanding audience. Bike Envy is the perfect partner to help us build a calendar of 'Women-Only' events."

 

Upstairs, in the Runner's Need store, a physio was on hand to give injury advice and there were nutritional talks to punctuate the mad rush for trying on running shoes. We think the discount may have something to do with that bit?! Our quick head count suggested 70+ women attended and given the rain, it was surprising and encouraging to see that about 20% came by bike! Top work for those who braved the elements! If you couldn't make it to the event, check out the bargains in the Cycle Surgery Summer Sale.

 

We hope to have more dates and venues for the 'Women Only' series in the very near future. Check back soon and in the meantime enjoy the pics below.

 

CS Mechanic Tim

 

CS girls

 

CS Cupcakes

 

CS Window

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