Women and mountain biking

 

Were you one of the 710 women from around the world who took part in the “Women of Mountain Biking Survey”?  We certainly voiced our opinion and we are grateful to Sacred Rides to ensuring that our collective voices are heard by the mountain biking industry and the media.

 

Image thanks to  www.joolzedymond.com

 

 

Here are some of the key findings from the survey:

•  The majority of mountain biking women participate in numerous other outdoor pursuits

•  90% of respondents got into the sport through an invitation by a friend or partner/spouse

•  Enjoying nature and building friendships wins over competition as a motivation to ride

•  Mountain biking needs to soften its image to connect with more women

•  Intimidation and fear of injury are keeping many women off the trails

•  One of the best ways to grow the sport would be through women inviting other women to give it a try

 

 

So what are the implications for the mountain bike industry and the media?

 

The survey results speak directly to the mountain bike industry (bike, gear, and clothing manufacturers). Women are calling for increased customization, better fits and lower prices — and of the media, they are asking for more women to be featured as sports leaders and role models. 

 

We look forward to riding with you and hope you will help us get more women on mountain bikes by inviting a friend to ride with you!

 

To view the survey results and/or download a report, please visit www.sacredrides.com/womenmtb

 

adad
Web site design by GVC