New shop Torico opens in Morzine June 2010


Heading to Morzine this summer and wondering where to get a top quality hire bike, or who to turn to for emergency repairs? New bike shop, Torico Morzine, is the place to go. Jointly run by Morzine based flowmtb and Dorset based shop Torico Performance Bicycles, Torico Morzine is the bike shop Morzine’s been waiting for: a bike shop run by mountain bikers.


Hire bikes are available from the Mondraker 2010 range and will be lovingly looked after by the on-site mechanics. Torico Morzine want you to enjoy their hire bikes in their optimal state, so gone are the days of poorly set up suspension (they will have the right spring for you!), worn out linkages, and tired components. The bikes will be race-prepped and ready to rip.



The Torico Morzine hire fleet includes:

  • The brand New 2010 Summum - This bike is gaining mythical status already and is being described as "The" bike of 2010.
  • The 2010 Prayer is the perfect bike for lift assisted riding: when you want to pedal across the mountains to reach that little gem of singletrack off the beaten path.
  • The 2010 Foxy is for those guys & gals who like the burn in their legs and want to "earn" their gravity - no slouch on the DH but capable of being ridden up mountains too.


They'll have a mechanic on site to fix your breakages, plus they'll be selling all the usual spares you're likely to need, and a few items that you'll wish you needed!

Torico Morzine will also be running a Keep You Rolling service. Emergency hire of forks, shocks, wheels and brakes, so if they can't fix your bike in time to ride the next day, you can still keep rolling.

With a great location, just down from the infamous Bar Robinsons, you can chill out with a beer while they get your trusty steed back in mint condition. Or check out the staff’s favourite mtb routes on their wall map.


Best of all they’re offering BikeEnvy users a 10% discount on all hires reserved by Easter Monday (5th April) Just use the code BIKEENVY. Go straight to the booking form at


Mondraker Summun

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