crankedUP: The World’s First Cycling Pain Cave Party


Given that Christmas is going to be a bit, perhaps a lot, different this year we thought you might like to hear about the world’s first Pain Cave Party, where you can join a mass virtual cycling event for an on bike cycling Christmas celebration.


crankedUP™ is aiming to be the world’s first and biggest cycling pain cave party


On Sunday 20th December a virtual stadium will open its doors to cyclists and triathletes from across the world for a Christmas event like no other.  There will be team and individual endurance competitions, with live DJ sets throughout and a Christmas fundraising opportunity.


If that sounds like your thing you can register at for £10 and earn your Christmas pudding in good old fashioned sweat.


The rationale behind the party is to allow indoor cyclists used to suffering alone, the opportunity to share and enjoy that suffering alongside their mates and thousands of others, against the backdrop of live music and crankedUP™ is aiming to be the world’s first and biggest cycling pain cave party.


Entrants will ride a virtual course of their choice and simply trying to ride as far as they can on their preferred training platform (Zwift, Rouvy, RGT, Tacx etc), over 2, 6 or 12 hours.  This can be done solo or as a team of 2, 3 or a 4 .  The event will start at 10am BST for those completing the 12-hour challenge, 4pm BST for those doing the 6-hour option and 8pm BST for those riding for two hours and when it is all done there will be a one-hour after party for all riders to celebrate.


Live leader boards, displaying riders’ and teams’ live Strava distance totals, will chart progress, and these will be supported by event commentary.  There will be prizes supplied thanks to event partner Wiggle and these will be awarded randomly and to the top 5 solo riders and top 50 teams.


Riders will be given the option to fundraise for or donate to one of three partner charities: Cure Leukaemia, Action Medical Research, and Pancreatic Cancer UK.  crankedUP™ is aiming for riders to raise one pound for every mile ridden. 


Keith Williams, concept creator of crankedUP™, explains: “We want to make turbo cycling indoors the most fun and as exciting it can be using multiple connection points: music, racing and commentary, to support riders in ways you can’t in either a sportive or on the track. With technology, no longer do you need to do it on your own, let’s bring the world into your house.”



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